In collaboration with broadcaster Viacom18’sSports18 & JioCinema, the Watch Party will unite fans through in-person events, crafting an unforgettableELCLÁSICOviewing experience.
A global sporting phenomenon, the highly anticipated matchup between FC Barcelona & Real Madrid makes its long-awaited return to the national capital on Saturday, 28th October at Underdoggs, Aerocity, Delhi at 7:45 pm IST. With a singular point separating both sides in the LALIGA standings, the much-awaitedELCLÁSICOscreening will provide Indian football enthusiasts a chance to experience the game uniquely through ‘The Official LALIGA Watch Party’in collaboration with Viacom18’s Sports18 & JioCinema. Additionally, LALIGA will also collaborate with select fan clubs to host similar activations across Mumbai, Delhi and Kerala.
Partnering with regional broadcasters & sponsors from the country, LALIGA will also host an array of pre-match and half-time activities at the screening. Aimed to give fans a ‘money can’t buy experience’, fans will have a chance to win exciting LALIGA merchandise and connect with surprise guest influencers at the event. Along with snacks and refreshments, football enthusiasts will also stand a chance to participate, and win fun prizes, in a quiz contest organized by LALIGA global sponsor PUMA. Fans looking to register for the event can head to the following LINK.
Apart from its own screening in Delhi, LALIGA will also support fan clubs aligned with Real Madrid & FC Barcelona in Delhi, Mumbai and Kerala. With a vision to support and nurture fanbases to bring out the passion of LALIGA, collaborative efforts in Kerala & Delhiwill be extended from this season onwards with respective fan clubs. In Mumbai, LALIGA already collaborates with Peña Madridista De Bombay (RM Peña) and FCB Mumbai (Barca Peña).
Speaking about the LALIGA Watch Party, Aakriti Vohra – LaLiga Global Network Delegate, India said, “The ELCLÁSICOis a showcase of the finest footballing talent in the world. In collaboration with our partners in India, we aim is to provide an unparalleled football experience for the fans, bringing them close to the action, while nurturing a profound love for LALIGA in India. We are elated to stand alongside Viacom18 as we craft this extraordinary watch party, promising an unforgettable evening of football”.
New concept
In line with LALIGA’s all-new image and branding, ELCLÁSICO will this season feature a host of new broadcast features. The most eagerly awaited match in the world also welcomes an all-new campaign revolving around the concept of the eclipse, with a series of creatives and a promo spot that follows the aesthetic line of the new LALIGA brand, which marked the entry into a new era of transformation back in July.