BAAZI JEET KI campaign, created for the Parimatch brand by PMI service company for the Indian Premier League 2022, shortlisted as the Marketing Campaign of the Year for the SBC Awards – one of the world’s leading awards that recognizes and rewards expertise and innovation in the betting and gaming industries.
In India, cricket is not just a game but a nationwide loved sport. That is why every brand goes above and beyond during IPL – the most important sports event for the Indian audience and a must-have for a brand’s reputation, visibility, reach, and overall business success. Increased activity and intensity are a serious challenge to stand out from the competition, so the recognition of success that the BAAZI campaign received by being shortlisted for the SBC Awards is all the more valuable.
BAAZI JEET KI campaign, created for Parimatch by PMI for IPL 2022, stood out with a creative approach with distinct Indian influence and a 360-degree campaign ecosystem that immersed the audience in the dynamic BAAZI atmosphere. А combination of these factors brought tremendous success to the campaign, leading to an authentic connection with the Indian audience and excellent business results.
Getting shortlisted as the Marketing Campaign of the Year confirms a uniqueness of approach and effectiveness in implementation, demonstrated by PMI when planning and executing the BAAZI JEET KI campaign for the Parimatch brand.
PMI is delighted to receive this recognition and looks forward to the SBC Awards winners announcement, which will happen on September 22, 2022 in Barcelona, Spain.
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